Now, I am quite amazed at how impressively producers of Adult Swim’s Rick and Morty, Justin Roiland and Dan Harmon, have pulled through for fans like me who love their edgy breakaways from the system.
Yesterday, on April Fools Day, they chose to air the first episode of the new season 3 on Cartoon Network, leaving most fans skeptical and reluctant to waste their time on a cruel April Fools Day prank. What these long time anticipatory fans didn’t realize is the Rick and Morty crew had pulled the ultimate prank of the year.
Why would I go out of my way to get to a television just to find out it was a prank, of course, because it’s April Fools Day? Surely we’d get at least a week’s notice right? But the savviest twist I’ve ever seen a show do in my lifetime: premiere it with no warning or early notice, get em to think it’s a joke, then actually live broadcast it on Facebook and television for two hours, all while a fake April Fools Day video is set up for the Facebook post and the tv schedule remains saying it’s showing Bob’s Burgers. Brilliant. They saw the opportunity and they took it so hard they made it their bitch.
The official season 3 starts this Summer!
R.I.P Birdperson 💔